The Infinite Game by Simon Sinek


Simon Sinek’s bestseller book describes a finite mindset vs. an infinite mindset which makes companies successful in the long-term. It helps you understand that the goal in business should not be to beat your competition but to outlast them. Business has no finish line and as such you can’t win business. The leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organisations as business history proofs. Their people and leader trust each other. Infinite minded businesses will frustrate their competitors.

The Infinite Game is a must-read book and must apply principle for any business executive, owner or entrepreneur.


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Simon Sinek is an inspiring personality. He is a speaker and author as well as the initiator of the why movement. His Ted talk ‘start with why’ in 2009 attracted more than 37 million views worldwide. Simon decoded the concept of how successful and innovative organisations such as Apple communicate in the opposite way to anyone else.

Simon’s methodologies and concept have shaped AM Project Partners and Matt Hollstein’s way of thinking and is reflected in everything we do.

ISBN: 9780241295595 / ISBN-10: 0241295599 / Audience: General / Format: Hardcover / Language: English / Number of Pages: 320 / Published: 17th October 2019 / Publisher: Penguin Books Ltd / Country of Publication: GB / Dimensions (cm): 24.7 x 16.1  x 2.6 / Weight (kg): 0.47 / Edition Number: 1